Journal

Notes on web, mobile and AI-driven development.

Field notes from the studio on nearshoring, product engineering and building with AI, from a team shipping between Tunis, Tokyo and Paris.

4 min read

From Tokyo to Tunis: How We Build Software Across Three Time Zones

An inside look at how Idealump runs delivery across Tunis, Tokyo and Paris — the handoffs that actually work, the ones that don't, and why the same engineers plan and ship every project.

CompanyRemote WorkEngineering Process
3 min read

Vue.js vs React: What We Learned Building Production Apps With Both

A practical comparison of Vue.js and React from years of shipping client platforms with both — where each one genuinely wins, and why the framework decision matters less than the team behind it.

Vue.jsReactWeb DevelopmentEngineering
4 min read

How to Choose a Software Development Partner: A Practical Guide for Founders

The questions that actually predict whether a development studio will deliver, beyond the portfolio page and the hourly rate — from who writes the code to how they handle a spec that turns out to be wrong.

Product StrategySoftware DevelopmentHiring
3 min read

How AI Is Actually Changing Custom Software Development in 2026

Past the hype cycle: where AI genuinely speeds up custom software delivery today, where it still needs a senior engineer checking its work, and what that means for how studios price and staff projects.

AISoftware DevelopmentEngineering Process
3 min read

Web, Mobile or AI-Driven: How to Choose the Right Build for Your Product

A practical framework for deciding between a web app, a native mobile app and an AI-driven feature set, based on distribution, offline needs and what the product actually has to do.

Product StrategyWeb DevelopmentMobile DevelopmentAI
4 min read

Why Tunisia Is Becoming a Nearshore Software Development Hub for European and Japanese Companies

Time zone overlap with Europe, a deep pool of French- and English-speaking engineers, and a decade of delivery track record: why more European and Japanese companies are building their software in Tunisia.

NearshoringSoftware DevelopmentTunisia